Friday, May 24, 2013

The Comfy Way to Breastfeed


Philips Avent’s Comfort Breast Pump promotes smoother milk flow Motherhood brings countless joys. But with emotional fulfillment come sacrifices  that both seasoned and newbie moms face.  One of the most challenging, as  well as uncomfortable, experiences is breastfeeding. But with the right tools,  breastfeeding can be a pleasurable and fulfilling gift that any mom can give to her  newborn. 

“Philips Avent is behind moms everywhere in giving the best possible nutrition for  their babies,” shares Me-Ann Achacoso, Philips Avent’s Business Development Manager. “Providing breast milk to your little one is very important, and Philips Avent sees to it that moms can do this in utmost comfort.” Achacoso says that when moms are comfortable and relaxed, milk flows more easily. And to aid moms in providing milk for their babies, Philips Avent created its most comfortable breast pump yet—the Philips Avent Comfort Breast Pump. 

Designed for relaxed and hassle-free pumping, the Philips Avent Comfort Breast Pump allows milk to flow directly from the breast into the bottle, even if you are sitting up straight. That means moms can sit more comfortably when pumping, and no longer need to lean forward to make sure all the milk ends up in the bottle. It prevents backache, aids relaxation and encourages easier milk flow.



Its innovative active massage cushion feels warm and natural on the breast, as its soft silicone petals gently massage the breast to stimulate the let-down reflex, encouraging milk flow and supply. 

“The Philips Avent Natural and Comfort range was developed in cooperation with healthcare professionals to ensure the highest mother and childcare standards. The Philips Avent Natural Comfort range allows moms to be more flexible when feeding their babies,” Achacoso adds.


The Comfort Breast Pump is available in manual and electric format.“Philips Avent believes that breastfeeding should not be a daunting task, especially for new moms. We want moms to feel at ease when caring for their newborn, and we likewise want babies to get the best possible nutrition during their growing up years,” concludes Achacoso.



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For further information, please contact: 

Shyla Reyes 
M2.0 Communications, Media Relations Manager
Tel.: 414 6020 Loc. 103 / 0917 8475264 / 0923 3636802
E-mail: shyla.reyes@m2comms.com  


About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion 
and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and 
oral healthcare. News from Philips is located at www.philips.com/newscenter.

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