Among all the advocacies Saatchi has supported, this is one I would go all out on as it hits close to home. The video, made through a collaboration of CoorDown (Coordinator of the National Association of People with Down Syndrome) and Saatchi & Saatchi Italy, is a response to an expectant mother who had just found out that her unborn child would have Down syndrome.
Before watching the video, you might want to have some napkins within reach. The video is very emotional – especially to people who have a person with special needs in their lives :)
Any support, such as posting the video link in your social networking sites, or even just telling your friends about it will go a long way and will be very much appreciated.
With your help in promoting the video, we hope to advocate not only the rights of those with Down syndrome, but also show our support to their families and loved ones as well.
#DearFutureMom: Your Child Will Be Happy
“What kind of life will my child have?”
A scared mom-to-be wrote to CoorDown (Coordinator of the National Association of People with Down Syndrome) when she learned she was expecting a child with Down syndrome. The organization, in collaboration with Saatchi & Saatchi Italy, responded by creating this #DearFutureMom campaign.
World Down Syndrome Day takes place on March 21st. Help spread the important message behind Dear Future Mom to help advocate the right to happiness and well-being of people with Down syndrome.
Official Hashtag: #DearFutureMom
Video link: http://www.youtube.com/watch?v=Ju-q4OnBtNU