Monday, March 17, 2014

Owl Coffee Arrives in the Philippine Shores

Coffee loving Filipinos have something great to look forward to when one of the world's best coffee lands in its shores. Owl - Singapore’s leading coffee and tea brand, proudly announced in a glitzy media event that they're here to tantalize the taste buds of Filipinos looking for a great coffee buzz. The affair, ably hosted by top jock Tony Toni of Magic 89.9's popular Boy's Night Out radio show, was a success. 

One of the highlights of the event was a coffee talk conducted by Robert Francisco, a renowned Coffeology Expert and Coffee Connoisseur. He talked about interesting trivia previously unheard of. An interesting fact he divulged was the coffee bean, the primary ingredient to make coffee granules, has lots of varieties such as Robusta, Arabica, Excelsa, Liberica among others which has their own unique flavor and aroma. He also presented an elaborate process on how instant coffee is made from the picking of the ripe cherries to a hot cup of coffee. 

Toni with his signature wit and humor peppered his gig with humorous coffee jokes that the sizable media crowd enjoyed. There were also fun games intermittently interjected during the event to perk up the crowd. An audio-visual presentation of Owl Coffee detailing its rich history and tradition, as well as the various coffee and tea blends were presented along with the 1st Owl Cafe Concept store in Star Vista Singapore. 

“Owl has been brewing fine coffee since 1956. Its longevity and market success is a testament to its vast expertise and attention to detail in making the perfect coffee brew. Owing to its unique location along the straits of Malacca between Java and Penang, Owl is in the heart of one of the best coffee growing regions in the world. With Owl, you’re going to enjoy a great cup of coffee each and every time.” revealed Kerwin Wong, CEO of Transaxion Unlimited, the exclusive importer and distributor of Owl in the Philippines. 

For her part, Mona Chua, Transaxion Unlimited's Vice President for Marketing shared “I drink coffee every day and any brand will do to start my day. But this has changed. I have never been so passionate about coffee until I have tasted OWL Coffee. The first time I got to taste OWL KOPITIAM Roast coffee was from a friend who came home from a Singapore vacation. I never thought that an instant 3 in 1 coffee can be so good! From then on, I became hooked to its taste. As partner of OWL Coffee in the Philippines, we are so happy and proud to bring another good product to the Filipino consumers. I encourage everyone to try all the flavors and enjoy your own OWL coffee experience!” 
Photo Credit: Leira Pagaspas

Owl Coffee comes in several variants such as Everyday Favorites 3-in-1 Strong, and 3-in-1 Regular Low Fat for diet conscious individuals. They also have the Kopitiam Roast selection deriving its distinct taste from Singapore’s coffee shop culture that includes Kopi Siew Dai with Less Sugar, and Kopi-C which features evaporated milk as its creamer giving a creamy smooth taste. Next in line is the Nanyang White Coffee line. Known for its strong, robust flavor without the bitter aftertaste, Owl’s White Coffee is sweetened with coconut sugar for a unique aromatic blend. For those who are not too fond of coffee, Owl has its Teh Tarik (Milk Tea) and Ginger Tea with Honey great for a soothing morning and afternoon beverage. 

Owl on the Road Last February 28, employees of the US Embassy along Roxas Boulevard were treated to a day with Owl Coffee and Tea. This was to be the start of the Owl roadshow. As people who were at LKG Tower last March 14 would know, this would be a great way to sample some of the flavors and to bring home a limited edition Owl Tumbler with a minimum purchase. 

The "Owl Made Me Do It" caravan will be going around Quezon, Makati, and Pasig City business districts up until May 2014 bringing people together for their common love of coffee. The campaign aims to show that with renewed energy and vitality through drinking Owl, people can achieve more success in the workplace. Catch the Owl nearest you! Owl is available in the Philippines at your leading groceries, supermarkets, convenience stores, and hypermarkets nationwide.

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