Skip to main content

SOLAIRE RESORT AND CASINO UNVEILS ITS NEW PLANE LIVERY

Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia unveils a breakthrough branding project in the Philippines.  


Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July.  Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.


“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements.  The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.


Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.



About Solaire Resort and Casino:

Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com

Comments

Popular posts from this blog

More horror in Sindak 1941. Theater Review.

Philippine Stagers Foundation, Inc is identified in producing grand spectacle theater play that is base on history that shapes our nation, mostly watch by different schools, State Colleges and Universities throughout the Philippines, their latest production, Sindak 1941 is an added laurel to their growing list of hits. In Sindak 1941, is the newly enhance and complete story of their previous play entitled “Filipinas 1941”, a story of two brothers trying to earn a living in a time there is no God, a time the Japanese occupy The Philippines with no mercy. Sindak or scary stand to its title, it did show a lot of scary and miserable things experience by Filipino in the arms of the Japanese military, the unforgettable Bataan Death March, the comfort women issues and mass killing, and the so-called hero of World War II, Gen. Douglas MacArthur. The play is so brave in pointing out some wrong notion, in correcting some historical facts that its writer and director, Vince Tanada is standing o…

The fun love in Momol Nights. Movie Review

Romantic Movie in Filipino setting takes another leap in Momol Nights, an iWant movie original streaming free online. The movie stars promising actress Kim Molina and Kit Thompson under the direction of Benedict Mique, Jr.
Having Molina in the cast you can expect a great comedy acting, from stage to TV series to Movies, Molina proves she can handle well in delivering all needed for a character that need to be seen and felt by the audience. And that’s the very reason I watch Momol nights, because that’s how I adore this promising actress that I’ve seen first in a theater production of “Kung Paano Ako Naging Leading lady.”
In Momol Nights which is acronym for Make out, Make Out Lang style of dating that usually involve lust or sex and nothing else, the movie is centered on Molina’s to die for searching for a man of her dreams, and achieving that is taking an option of One Night Stand only to give in her desire of finding Mr. Right. However, it was the other way around as she expects m…

Sindak 1941, the 18th Season Offering of Philippine Stagers Foundation.

On the celebration of its 18th year as a theater company, Philippine Stagers Foundation rewrite and reproduce their old piece “Filipinas 1941” into a whole new musical combining efforts from other theater luminaries and experts, making it the only theater musical experience about the Japanese occupation in the Philippines.

Sindak 1941 written and directed by Vince Tanada is a story of two brothers Felipe and Nestor who stand still in the darkest era of invasion, war, and injustices, all fighting to survive through hope and love, for the country and for oneself. “I have decided to come up with a very educational, highly academic stage musical but at the same time all of this can be told thru songs and dances, which will be quite entertaining for the young people,” Tanada said The making of Sindak as per Tanada is an answer to Department of Education, who give him unsolicited advice regarding the lack of history education to the young generations, and doing something about the Japanese…