NOVUHAIR Petite Conversations with Cory Quirino

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Love yourself just a little bit better. Be more aware. Be more diligent in choosing products that you will embrace as part of your health and beauty care. That’s the first step. But how?NOVUHAIR®, nature’s answer to hair loss, partners with the country’s Health, Beauty & Wellness Icon Ms. Cory Quirino in spreading the brand’s advocacy campaign and reaching out to more Filipinos around the world in celebration of its 10th successful year in the market.Look good, feel good! https://youtu.be/iZCOLcB9wBM“With little acts of loving kindness towards the self, you can achieve the perfect 10,” she emphasizes. “In order to look good, you have to feel good. And in order to feel good, you’ve got to look good. Start with self-love. Begin with self-care. Start with your hair.”
“There are hair treatment products in the market today that claim to be effective but their ingredients could contain chemicals that may prove harmful with long-term use,” she enthuses. “Choose natural. You deserve more. …

BUM’s Black Summer Collection: An Alternative Inspiration


After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.




BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups. 

Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.

In March this year, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility. 

Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide.  For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.





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