PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Binibini Queens 2015 endorses Dairy Queen.

THE Worlds favorite ice cream, Dairy Queen introduced their newest endorsers for 2015, its no other than the reigning Queens of Binibining Pilipinas, Bb. Pilipinas-Universe Pia Wurtzbach, Bb.Pilipinas International Janicel Lubina, Bb.Pilipinas-Supranational Rogelie Catacutan, Bb.Pilipinas Intercontinental Christi Lynn McGarry, and Bb.Pilipinas Tourism Ann Lorraine Colis.

Just like last year, DQ have three past Binibinis as their endorsers, but due to good feedback and positive response, they get the five winners of Binibini to represent their product, which is a hit especially this very hot summer. 

This five ladies is part of DQ's newest campaign, the Fun Every Dairy  is the slogan that this titlist will shout out for a year, they will be given a chance each to do a TV Commercial of Dairy Queen that will be shown nationwide. 

Wurtzbach during the launching said, that being a student of culinary she really love the Blizzard of DQ, she know that it is worth tasting for, while the Cinderella of Palawan, Lubina said that it become a habit for her in eating ice cream especially during the competition proper, wherein DQ continuously supply some of their snacks during breaks. 

The Five Binibinis will also visit some of DQ's store in the country, so far they have around 77 store nationwide, and some charity event  of DQ's. 

For more information visit www.dairyqueen.com.ph or like Dairy Queen Philippines Official Facebook page. 

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