PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Nigel Barker and ATC Healthcare: Up For Something Beautiful

Beauty is always alluring. A once in a lifetime project with a world renowned fashion photographer captures stunning photos of ATC Healthcare’s ambassador, Carla Abellana, making beauty possible and effortless for everyone. 
ATC Healthcare, your trusted life ally, is the emerging leader in health care products. 

ATC Healthcare is known for creating high quality products that responds to the needs of every Filipino. They have created beauty and anti-aging products that aims to effortlessly bring out beauty in every woman. 






 This “effortless beauty by ATC” campaign seeks to showcase beauty through impressive and artistic photos done by Mr. Nigel Barker. That’s why ATC Healthcare teamed up with Nigel Barker for a location shoot at Solaire Resorts and Casino, held last June 4, 2015. 

Nigel Barker is a fashion photographer known for his eye for creativity in capturing beauty in images. He became a household name after being one of the judges in America’s Next Top Model for 17 cycles, and for working with celebrities and super models around the world, the likes of Coco Rocha, Kate Upton, Taylor Swift, and Tyra Banks, among others. 








He himself exudes beauty, starting off as a much-sought after model, and now as a fashion photographer, for his love for fashion, talent and passion in photography. 










Nigel Barker, the celebrity photographer, and ATC Healthcare, your trusted ally in life, with its beauty and anti-aging products, make effortless beauty attainable for Filipina women.

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