PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Agora awards 2015 now open for nominations.

The Officers and Agora awardees from Philippine Marketing Association.
 The search is on, for this year’s best marketers in The Philippines via The Agora Awards now turning 36 years older. It’s considered the Oscars of Philippine Marketers who, the best and effective marketing campaigns are recognized, and the minds behind those marketing success.

From the greek word Agora meaning Market started in 1979, as of now it has eight categories such as Marketing Company of the Year, Outstanding Achievement in Advocacy Marketing, Outstanding Achievement in Entrepreneurship (Large scale, medium and small scale), Outstanding Achievement in Marketing Management, Outstanding Achievement in Marketing Communications, Marketing in Education, Overseas Marketing and Export Marketing.

The winners for this year should be nominated, the form can be downloaded from www.theagora.ph and deadline of submission is on Sept 8, 2015. But the twist for this year is, aside from the usual awarding ceremony, selected past winners of Agora Awards will also convene for a day of talks, to share their stories, their secrets and tips on how to succeed in Marketing, it’s called the Agora Circle Conference that they are reviving for this year.

Among those past winners and will be speakers are Greg Banzon of Century Canning Corp, Sari Yap of One Mega Group, Inc, Emily Abrera of McCann Erickson Philippines, Butch Jimenez of PLDT, Chito Sobrepena of Metrobank, and a lot more.

For inquiry regarding reservation and the rates, just go to the www.theagora.ph for more details. 
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