SM rolls out E-Waste Collection Program

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Every year, the world produces more electronic waste (e-waste) than the last due to advancements in technology that shorten the average life spans of gadgets and electronics. According to the Global E-waste Monitor 2020 report, the world generated about 53.6 million metric tons (Mt) of e-waste in 2019, a 21-percent jump from 44.4 Mt in 2014. It is projected to increase to 74.7 Mt. by 2030. What makes e-waste worse compared to most other types of waste is that, if not correctly disposed of, it can release dangerous chemicals like lead, mercury, and lithium, which are toxic to the environment, most especially to humans. Exposure to these chemicals can lead to life-threatening complications such as poisoning, immune system disorders, and even cancer, to name a few. Hence, it is essential to dispose of e-waste responsibly and in an organized manner. Not only will this help ensure human safety and health, but it will also help minimize the negative impact of its disposal on the environment.

Cointreau and Casa Noble, a good mix for perfect Margarita.


In the age of bar fusion, cocktail drinks now really evolve as well the cuisine in every bar restaurants in the world, most likely here in the Philippines where night life in many bars is an attraction.  And Margarita is one bestselling drinks that not only women enjoy, even men nowadays love the different taste defending on bar tenders that Margarita has become.

Premium Tequila brand Casa Noble and orange liquor brand Cointreau re-educates its consumer that we should know what kind of mixes in our Margarita that we usually order in bars, they are the best combination so far that will make a perfect Margarita. This information campaign happens last July 30, 2015 at the English Todd Hall in SM Aura in Taguig City.
Mr.Joey Pineda, Commercial Manager of Contreau Philippines.
 “It’s a collaboration of two brands, the brand that I manage actually is Cointreau, it’s an orange liquor around the world, it’s globally known by bar tenders being used for popular cocktails such as metropolitan and margarita. The event today is giving idea to our consumers on what Margarita should be.” Joey Pineda said, the Commercial Manager of Cointreau in the Philippines.

The event was highlighted by an actual making of perfect Margarita by Bar honcho Lee Watson, wherein he reveal his special creation of the very perfect Margarita, and the taste is not that sugary and the smoke is really there.  You can check the recipes for perfect Margarita via their facebook page (facebook.com/yourperfectmargarita ) .

Casa Noble is an icon of Tequila drink where tradition began in 1700s, it is the significant contributions of Mexico to the world in terms of beverage, it came from Blue Agave.  While Cointreau was created nearly 165 years ago in France. It is a balance drink between sweet and bitter oranges. These two drinks are classic mix not only Margarita, as well as the Cosmopolitan, the White Lady or the Sidecar.
Queen Melo loves this Margarita.
The said events are to follow with series of bar crawl in the coming months here in Metro Manila. They are on a mission to taste the best version of your perfect Margarita. Check schedules and venues at their facebook page or tru their Instagram @YourPerfectMargarita . 

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