PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Heroes Project New Year Countdown for a cause at Luneta,

Ali Alejandro of Mojofly ands Mike Chan of Sabado Boys.
Unknown to many, there is a silent group of selected Original Pilipino Music artist that advocating education as the best foundation in life, this is the Heroes Project PH wherein artist usually perform in a big audiences, and ask donations to send kids to school.

Mike Chan, one of the members of all-star quartet Sabado Boys along with Paolo Santos, Jimmy Bondoc, Luke Mijares and DJ Myke is spearheading the Heroes Project PH that started year 2011. In the past year they send kids to medical operations mostly with facial deformities, but in 2014 after a New Year Coundown show in Rizal Park at Luneta, they were able to send 20 students to school.  Chan is a nephew of Ben Chan of Bench company.

Some notable artist who’s been supportive of Heroes Project PH in the past are Barbie Almabis, Sitti, Nyoy Violante, Jason Fernandez and others.

“We want to do something for the audience that supporting us, we want to give out a message that you don’t have to be a celebrity to do something for, we want to let the people know that this one way to they can be happy, appreciate small things in life, and find a way to share.” Chan explain.

This 2015 Heroes Project PH is aiming to have 40 or more senior high school scholarships, this is along with their partner private schools nationwide, and the campaign aside from different gigs is thru texting, wherein one text cost P10 each. All they have to do for all Globe users is text HEROES and send to 3456.

Aside from that, and all-star album is set to release early 2016 where the proceeds is also part of the project, one of the band who will donate one of their songs in this “We Are The World” titled album is Mojofly, Ali Alejandro , a member of the said band is present during the signing of contract with partner schools last December 1, 2015 at Quezon Buffet Restaurant.

Heroes Project Ph partner schools are Ateneo De Manila, Xavier School, STI, Miriam College, St.Theresa’s College, St.Mary’s Academy and a lot more.

“It’s the thought that you can help somebody kahit di mo sya kilala, thru Heroes you can help send kids to school, and pag natapos sya hopefully maalala na ako pinaaral, kung sya may trabaho na, puede naman syang tumulong, it’s a cycle. “ Mike added.


Chan clarify that they are not a group or an organization to be called for, they are just helping individually as a team. They are also open to some artist who wishes to join them especially this coming December 31 in a New Year’s countdown again in Luneta. 

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