There are many misconceptions for most drivers who are just driving around the City, they believe that they don’t need good Engine Oils unless they go out on rural areas and experience extreme tough driving conditions, especially for those have diesel powered sports utility vehicles which is the current popular type of cars you can see on the street.
The said issue was being raised during the Caltex Delo Sports with ISOSYN Technology product launch, at the Atrium of SM Mall of Asia last May 20, 2016. The venue was dressed up to look like the school of Professor X, the mighty mutant of the movie franchise X-Men that was showing in Cinemas that moment. The catch is, the new product release the power of X that somehow connives with the latest offering of 20th Century Fox.
Michele Sayat, Marketing Manager, finished lubricants of Chevron told us that most City Drivers believe they don’t need to used Engine Oils like Delo since going around the City is not that tough, but everybody knows that traffic congestion is such a major problem in any cities, and usually this result a high temperature on their engines, and it’s very, very tough for any vehicles who have this kind of heat up plus the climate is also hot.
“Delo is known as tough engine oil, but with the traffic in the Philippines, this is very tough on your vehicles especially on your engines, even its just a City Driving, thats why we are introducing Delo Sports in the market.” Sayat said.
|The New Delo Sports products, and grand prize Yamaha Bike.|
With these innovations for Delo Sports, Caltex and Chevron make sure that it is at pace with the current trends in motoring needs of engines, updated and can stand test of climate change, to think rainy season is coming.
“What we do is we listen to Filipino consumers, and they are driving the new SUV’s, and we wanted to have a product that support what Philippine consumer needed. This new Delo product , will make your engine more efficient, and more powerful, they also work in a hotter temperature, and when you get this extreme temperature you need an oil that can perform throughout that process, that’s where the seed J4 formulation technology of Delo really fits in, because it really handle those high temperature engines without providing any build up.” Joseph Bronfman, Area Business Manager-Finished Lubricants, Chevron.
The New Delo Sports is now available in XMen Delo Pack in all Caltex stations and Handyman Branches, the pack comes with a X-Men shirt and also entitle you for a chance to win the 150cc Yamaha Motorbike. Weekly winners will be drawn as well for many X-men freebies. Promo starts last April 1 and last until June 12, 2016.
For more information, check www.caltex.com/ph to get to know the power of X from Delo Sports.