Saturday, June 11, 2016

The “Live to Move” a concert to fitness.

Fitness enthusiasts gather to this four type wellness and health event to pro-long life and appreciate it’s benefits to a healthy you, its called “Live to Move” held last June 5, 2016 at the Bonificaio Global City Amphitheater, headed by FWD Philippines, a fastest growing insurance company today.

The routines are all arrange in four corners happening simultaneously, the Move to the beat for Hiphop, Move to fight for kickboxing, TRX and cardio, and Move to the Groove for Zumba. Leading this campaign are Fitness coaches Jim and Toni Saret.

According to Marketing Head of FWD Roche Vandenberghe, this is the culmination of a almost a year campaign in promoting healthy lifestyle, they been around the country and will be back again next year since it is a hit for those who love to party in a healthy way.

“In stressful world, people always have the excuse not to exercise, but in fact it only take 4 minutes to exercise and have a full tone body if you make it a habit. For the longest time as well when you talk insurance, it is a sad stories, but why not celebrate living, celebrate life itself, and live to more as born.” Vandenberghe said.

FWD commission the Saret couple to be the key influencer for this campaign, not only because they are famous for being Fitness guru in some reality TV shows such as The Biggest Loser, Pinoy Edition,  but Coach Jim is the winner of FWD adventure race way back then, and since then he carry the brand for healthy living. Coach Jim is also the fitness coach of Philippine Team in many sports.

FWD aims to inspire the nation to get healthy, and the event is also in support of the Philippine Heart Associations 5100 advocacy, that encourage people to eat fruits and vegetables, two hours recreational screen time, moderate activity, zero smoking, and no to soft drinks.

FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report1.

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, and Singapore, offering life and medical insurance, employee benefits, and general insurance across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit WWW.FWD.COM.PH. 

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