PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Luscious And Sweet by Paulo Avelino

Along with the launch of the limited edition Red Ribbon Valentine’s Black Forest Cake, that took place at Prime Discovery on Thursday, 31 January, the country’s most loved bakeshop also gave guests a grand surprise as they introduced their newest endorser, Paulo Avelino who was once featured in their 2008 commercial. 

The night was filled with good music and romance as Dane Hipolito rendered upbeat and beautiful songs over intimate dinner where guests were treated with sumptous food. Avelino participated in a bachelor's game later that evening. Zinnia Rivera, Red Ribbon President welcomed the guests and teased the attendees about their newest celebrity endorser while Kent Mariano, Red Ribbon Marketing Head shares his excitement in bringing back the limited edition cake this month of love. 
“At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month, re imagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touch points our message of love,” Mariano share. 
The new Red Ribbon Valentine Black Forest will be available from February 13 to 15, which comes in a charming heart-shaped design. With each bite of the rich chocolate fudge cake, chocolate-cherry-creamy icing, and grated chocolate, this delectable gift makes celebrations so much sweeter. This indulgent cake is delicately topped with luscious Maraschino cherries. There’s also more in store this love month so stay tuned on the official Red Ribbon Bakeshop Facebook page.

Text and Photos by Gilbert Kim Sancha

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