Corregidor Island rebrand to higher heights of tourism.
|Heart sign from the women's of Corregidor Now|
The Corregidor Foundation (CFI), the Department of Tourism (DOT) thru its marketing arm, The Tourism Promotions Board, and the Tourism Infrastructure and Economic Zone Authority (TIEZA) recently unveiled a new campaign for the historical island valor of Corregidor, along with a new logo targeting a wide range of audience, all aim to relive history and experience the islands various attractions.
Corregidor Now under its Chief Operating Officer, former Undersecretary of DOT Cynthia Carreon spearheads this campaign to attract more visitors, to deliver a stronger and unified voice and bring it to higher heights of tourism.
During its official launch at the Taft Hall of Conrad Hotel last July 4, 2019, Carreon divulge all major plans base on the masterplan for Corregidor, some of that are the breakwater project, the Cavite-Bataan Bridge, the South Pier construction on the island and a lot more.
Carreon admits that she is in talks with a lot of investors that wish to do business on the island, and part of the campaign is to look for more and encourage them to make it an ultimate destination. Among her ideas that she wishes somebody would look and study are having water taxis that can ferry guests at any time going and back to Corregidor. Only 20% of the island develops, and the rest still keeps the way it was back then.
“The Americans invested $220, Millon, they have a golf course, duty-free, they have everything movie house, tunnel, everything you can think of they have that in Corregidor, swimming pool, basketball court, that’s what we want to do, bring back all that things,” Carreon said.
The TEIZA masterplan has a total of P12 million allocation and hopefully can be implemented soon including the power source plant and water system. As per Carreon, the foundation is open to all investors as of now, send them a proposal and they will study it along with the board of the foundation, once ok they will request you for a formal presentation and gladly welcome you on the island.
Tourism Promotions Board Chief Operating Officer Venus Tan believes in the potential of Corregidor, they already plan some events to hold there someday, and with its new campaign, she sees a more drive for the younger crowd to visit Corregidor.
“With our new marketing direction, we look at history as part of the interest that will drive tourists in the Philippines, and to me, history will play a huge role in that, we are planning to do a lot of activities once the infrastructure is in place. We are looking at bringing sailing at Corregidor, we should start looking at events that we can do in the Corregidor.” Tan said.
Corregidor Island in Cavite Province is one of the nearest historical islands in Metro Manila, from a ferry in Seaside Terminal in Pasay City you can enjoy the historical site like the Japanese Garden of Peace, Filipino Heroes Memorial, Malinta Tunnel and Lorcha Dock. Swimming, fishing, and kayaking are some activities you can do in Corregidor.