PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Philippine Marketing Association bring Japanese culture in marketing approach.

Left to Right - Victor Galzote , Director for Branding - Corporate Branding and Marketing - Okada Manila ; Ms Cielo Ortega - Reboredo, Vice President, Sales & Marketing, Hospitality & Entertainment; Mary Faith A. Abaño, CPM President, Philippine Marketing Association; Ms. Alpha Gracias C. Allanigui, CPM Director-in-Charge, IPSUM: JPX
Philippine Marketing Association is celebrating 65 years in the business this 2019, as they advocate in redefining marketing conferences in the country, this year’s theme for IPSUM JPX is learning the best practices from Japan, the land of the rising sun that we Filipinos could adapt their winning approaches in terms of marketing.

The conference which is scheduled for Sept 19, 2019, at the Okada Manila is divided in three categories, culture, leadership, and innovation. Under the culture,  speakers who will discuss their success stories are Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; Takashi Oya, Okada Hotel’s President, and Jenen Villanueva, a filmmaker who did a docu about Voltes V and the Tamiya Club.

Under the leadership, the speakers are from Onitsuka, Unbox PH, Kazuhiro Ozawa, President, and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC - Dentsu Aegis Network Philippines’ Executive Creative Director.

For the Innovation, it’s Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS and some famous Japanese beauty brand.

“Japan has a market-driven economy probably second in terms of GDP, but a far from that its really about how do we feel about a certain country, in fact, I did a survey on Facebook on why do you love Japan, and in fact, a lot of people surprisingly responded, that was part of us testing the waters, do we like Japan, do we like the EU country, and Japan really stood out,  apart from that it’s the culture, it’s the long-standing friendship we have with them, something we all say, buts its Japan, Japan. Everybody loves to have fun, everybody loves to have joy and when you think japan you think of joy, and you think of that experience, that’s something we want to bring in this year’s conference.” Said by Alpha Gracias Allanigue, Director In Charge, IPSUM JPX

Presented by the PMA, IPSUM from a Latin word meaning The market is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group

“We are targeting the marketing community and the business community, we  have seminars in the past but that’s not enough heart in terms of learning, what we realize in conceptualizing this, when you go country focus you go to a deep dive in your country, you’re not just talking about business practices but you are eventually going into culture and discipline, so we are targeting those who run the businesses,  the corporations, the executives of the corporations, who are in charge, not just the business and numbers, but also people, because obviously, Japan is very people-oriented to culture. We are also looking for entrepreneurs who would like to really get a model in terms of how to expand their businesses and make sure they're implementing practices are correct.” Explain by Faith Abano, the current President of PMA.

Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines. This is the inaugural year of IPSUM JPX, as their new brand in marketing conferences. 

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