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Left to Right - Victor Galzote , Director for Branding -
Corporate Branding and Marketing - Okada Manila ; Ms Cielo Ortega - Reboredo,
Vice President, Sales & Marketing, Hospitality & Entertainment; Mary
Faith A. Abaño, CPM President, Philippine Marketing Association; Ms. Alpha
Gracias C. Allanigui, CPM Director-in-Charge, IPSUM: JPX
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Philippine Marketing Association is celebrating 65 years in
the business this 2019, as they advocate in redefining marketing conferences in
the country, this year’s theme for IPSUM JPX is learning the best practices
from Japan, the land of the rising sun that we Filipinos could adapt their
winning approaches in terms of marketing.
The conference which is scheduled for Sept 19, 2019, at the
Okada Manila is divided in three categories, culture, leadership, and
innovation. Under the culture, speakers
who will discuss their success stories are Christine Dychiao, the First
Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura,
All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; Takashi
Oya, Okada Hotel’s President, and Jenen Villanueva, a filmmaker who did a docu
about Voltes V and the Tamiya Club.
Under the leadership, the speakers are from Onitsuka, Unbox
PH, Kazuhiro Ozawa, President, and CEO of Canon Marketing (Philippines) Inc.;
Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako
Okamura, ASPAC - Dentsu Aegis Network Philippines’ Executive Creative Director.
For the Innovation, it’s Family Mart, represented by Henry
Albert Fadullon, President of Philippine FamilyMart CVS and some famous
Japanese beauty brand.
“Japan has a market-driven economy probably second in
terms of GDP, but a far from that its really about how do we feel about a
certain country, in fact, I did a survey on Facebook on why do you love Japan,
and in fact, a lot of people surprisingly responded, that was part of us testing
the waters, do we like Japan, do we like the EU country, and Japan really stood out, apart from that it’s the culture, it’s the
long-standing friendship we have with them, something we all say, buts its
Japan, Japan. Everybody loves to have fun, everybody loves to have joy and when
you think japan you think of joy, and you think of that experience, that’s
something we want to bring in this year’s conference.” Said by Alpha Gracias
Allanigue, Director In Charge, IPSUM JPX
Presented by the PMA, IPSUM from a Latin word meaning The market is a collaborative effort made
possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino,
Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo
Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership
Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo
Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My
Inquirer, The Philippine Star, and United Neon Media Group
“We are targeting the marketing community and the business
community, we have seminars in the past
but that’s not enough heart in terms of learning, what we realize in
conceptualizing this, when you go country focus you go to a deep dive in your
country, you’re not just talking about business practices but you are
eventually going into culture and discipline, so we are targeting those who run
the businesses, the corporations, the
executives of the corporations, who are in charge, not just the business and
numbers, but also people, because obviously, Japan is very people-oriented to
culture. We are also looking for entrepreneurs who would like to really get a
model in terms of how to expand their businesses and make sure they're implementing
practices are correct.” Explain by Faith Abano, the current President of PMA.
Founded in 1954, the PMA was established to create awareness
for the power of marketing in business, industry, and the academe. Pioneering
various initiatives across the country, the Association works to develop and
promote marketing as a science and a profession, and to serve as the
policy-making and the recommendatory arm of the government on marketing-related
issues. Today, the PMA remains the leading institution for marketing excellence
in the Philippines. This is the inaugural year of IPSUM JPX, as their new brand
in marketing conferences.
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