With
its effervescent disco sheen, attention-grabbing chorus, and inescapable vibe,
Doja Cat’s “Say So” is shaping up to be a global smash.
The
song currently sits at number 32 on Spotify Philippines Viral 50 and has
climbed steadily on the Billboard Hot 100 for more than a month since its
debut. In a short period of time, it has reached more than a hundred million
streams worldwide, becoming Doja Cat’s biggest hit on Spotify.
The
song’s breakthrough could be attributed in part to its success on video-sharing
social networking platform, TikTok, where it inspired various dance challenges
from top Hollywood celebrities and social media influencers.
Fashion
and entertainment magazine Nylon
explains how the hip-hop/R&B star’s viral breakout made its way into the
consciousness of the short-form video app: “In retrospect, Say So was destined to be a great TikTok fodder: the irresistible
disco beat plus sassy lyrics which translate well into easy-to-learn dance
moves,” writer Steffanee Wang shares. “At this point, it's fair to say that
literally everyone has done the challenge, including James Charles and a girl
on like, 20-foot stilts.”
Due
to the song’s massive success on the platform, Doja Cat, along with Tyra Banks,
recently headlined TikTok’s Black Creators Summit, where she capped off the
event with a performance of her current dance craze.
Here
in the Philippines, the American rapper, singer and producer’s latest
chart-topper is also gaining traction on the aforementioned platform.
Singer-actor Iñigo Pascual, ABS-CBN teen star Alexa Ilacad, and G-Force
choreographer Yanyan De Jesus recently hopped on the bandwagon with their take
on “Say So,” which individually went viral on the day of its release.
AC Bonifacio,
another celebrity influencer based in Manila, has recently uploaded a teaser of
her upcoming dance cover on various social media platforms. The young
multimedia star is set to debut her version of the Doja Cat hit on February 27,
Thursday.
And
then there’s Filipina YouTube star Niana Guerrero racking up 397,000 likes on
TikTok for her bubbly and infectious lip-sync and dance performance of the
newest Doja Cat single. This clearly reflects Doja Cat’s rising profile in the
country, reaping the rewards of this generation’s preference for meme-ready
songs that appeal to youth and online culture sensibilities.
The highly anticipated music video of “Say So” will have
its worldwide premiere on YouTube soon. The song is now available on Spotify and other music
streaming/download platforms worldwide. (PR)
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