PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Gentle Bones Releases ‘dear me,’ A Compelling Note To Self

‘dear me,’ is a 00's Pop and R&B leaning ballad that spotlights our individual inclinations towards the relationship we have with ourselves. This is an exploration that sees self-reflection fray into the plural experience of talking to an inner self, accrediting feelings you’re not sure why you have. In the track, Bones converses with himself in the mirror, tugging with the war waged by the “boy that never left”.

The main themes percolating the track result from a note to self and rather inquisitive approach to mental health leading to self discovery. The song envisages the process of understanding repressive parts of us that have lingered since our not-so-great experiences of old. He asks “was it something you said, did you try to tell me”, seeking those elusive and yet intrusive saboteur emotions that have acted out in the past, urging a need for confronting them now.

His reflective act of internal wayfinding is carried out with bold yet reclusive values, retaining the introspective and insular poise necessary for this quiet moment. It is this rewarding brand of insight that enables one to self-affirm and move on, closing the unsettling doors of the past.

‘dear me,’ is reminiscent of the anthemic songs that made you sing along to choruses of yesteryear, invoking the sonic stylings of both old and new school Pop. “This is a song written to myself. Really just a moment of reflection over the ups and downs in my life over the years and I wanted to encapsulate that into song. Sonically, I've been obsessed with the idea of blending a well-written ballad with hip-hop leaning sounds for a long time and I've finally achieved the perfect balance with this track”. (PR)

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