PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Elha Nympha reasserts confidence with new soulful single, “Do It”


Elha Nympha arrives with both finesse and maturity on “Do It,” her comeback single under MCA Music Inc.

Now exploring a more sophisticated take on R&B, pop, and neo-soul, the former champion of The Voice Kids Season 2 reasserts confidence and sass in delivering a romantic confession that appeals beyond her particular demographic.
     
When she sings, “Come on over a little closer / Take me where I’ve never been,” she takes full control of the quiet storm brewing: her voice fluttering effortlessly over dreamy arrangements and soft keyboard tones, taking the spotlight with ease.

“Do It” is a suave R&B jam that tackles the beauty of taking bolder steps when it comes to love. Upon hearing the song for the first time, Elha got excited to record the material as it barely sounds like anything she’s recorded in the past. “I’m happy with where the direction of my music is going,” the 16-year-old star said in a statement. “Do It unravels a more vulnerable side of my artistry, and this is exactly the kind of music that I want to keep making—something that is young and current, but very much me.”

“Do It” has earned comparisons with the likes of SZA, Jhené Aiko, and H.E.R., embracing the fundamental agency of womanhood and young love in all its messiness and glory. While Elha is elated with the feedback that she’s been getting from her mentors and music listeners, she wants to forge a path of her own and make music that is distinctly a product of her own sense of style and adventurousness. The promising pop sensation admits, “As a fan, I can definitely see myself doing the same kind of music. But there’s more to my sound than being pigeonholed into a category. For now, I’m ready for where this journey would take me, musically. I’m definitely looking forward to creating something that is original and unique.”

Elha Nympha’s “Do It” is now out on all digital platforms worldwide via MCA Music Inc.


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