PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

ePLDT first in PH to rollout Salesforce Commerce Cloud

NOTE: This photo was taken prior to the COVID-19 global pandemic.

(L-R) Fay Ocampo, Head of Strategic Partnerships and Alliances of PLDT Enterprise; Rhoda Rose R. Bernabe, Enterprise Service Provider Head of IPC Customer Revenue Group; Abraham Cuevas, Enterprise Account Director of Salesforce Philippines; Gerard de Guzman, Regional Manager of Salesforce Enterprise Business Service Cloud; Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups; Tahsin Alam, Regional Sales Director of Salesforce Enterprise Business Group; Joseph P. Verzosa, Enterprise Collab & Alliances Head of IPC Customer Revenue Group


ePLDT, the ICT arm of PLDT Enterprise, is the first in the Philippines to launch and offer Salesforce Commerce Cloud which is a cloud-based ecommerce solution that simplifies personalized shipping experience for businesses and their end customers.

Salesforce Commerce Cloud will enable businesses to adopt a unified, intelligent digital commerce experience – both online and in the store. The said ecommerce platform simplifies the way brands create, launch and maintain multiple sites by using a single system to manage all customer engagement channels.

Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups, says that “Our commitment is to continuously support businesses of all sizes by enabling them with the latest technologies. We are glad to offer this newest cloud commerce platform in the country. This will allow businesses to use a one-stop ecommerce solution and free businesses from the demands of managing various digital channels.”

ePLDT supports complete customer journey across Salesforce CRM service functionality and complementary enterprise applications. By connecting Salesforce Commerce Cloud with other Salesforce clouds, businesses can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.

As ePLDT strives to provide a differentiated customer experience, its operations team completed specialized trainings and certifications on Salesforce B2C Commerce Cloud to strengthen the group’s competency in providing the service.

In December 2020, PLDT and Smart launched Animo Smart Online Store with De La Salle Philippines (DLSP), which benefits over 80,000 students of De La Salle across the country. Through Salesforce B2C Commerce Cloud, the required provisions for e-commerce is being serviced to the DLSP community.

ePLDT, along with the entire PLDT Enterprise group, aims to continuously build industry and domain expertise through innovations and strategic partnerships such as this one with Salesforce.
To learn more, visit epldt.com

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