PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Twitter brings #FanTweets to K-pop starting with BLACKPINK's ROSÉ

Exclusive Twitter content brings fans closer to their favorite artists through the fans’ own Tweets

Twitter is bringing its popular #FanTweets videos to K-pop for the first time, starting with #FanTweets from BLACKPINK's ROSÉ. ROSÉ's #FanTweets videos, released via @BLACKPINK today, on April 15 KST, feature the superstar artist replying to fans' Tweets about her new album, stage performances, life, and her dog 'HANK'.

#FanTweets are a custom type of exclusive content on Twitter, where celebrities record their responses to real Tweets from fans. #FanTweets help to bring fans closer to their favorite artists and give them a chance to hear straight from the artists themselves. Also, witty, vibrant, and authentic tweets from fans will provide a different fun experience unique to #FanTweets.

YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, "#FanTweets offer another way for fans to hear directly from their favorite K-pop artists. With #FanTweets, BLACKPINK's ROSÉ shared new sides to her, as well as more stories for her fans to cherish. Twitter will offer more fan-driven exclusive content to enable fans to connect with their favorite artists and to drive conversations about #KpopTwitter and various K-content."

ROSÉ's debut single album, R, was released on 12 March 2021, along with the lead single, 'On the Ground', which entered the Billboard Hot 100. 'On the Ground' also debuted and peaked at No.1 on the Billboard Global 200 chart.

Follow ROSÉ and BLACKPINK (@BLACKPINK) right now to get real-time updates about ROSÉ and more. (PR)

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