PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Zack Tabudlo scores No.1 hit on Spotify Philippines and YouTube Trending charts with “Binibini”

 

The Andrea Brillantes and Seth Fedelin-starred music video racks up more than 5 million views to date.


The Dan Villegas-helmed video, which stars Andrea Brillantes and Seth Fedelin, has amassed over 5 million views on YouTube, making it one of the most viewed Filipino music videos this year.Acclaimed singer-songwriter/producer Zack Tabudlo has all the reason to celebrate as ‘
Binibini takes the No. 1 spot on Spotify and YouTube Trending charts.

According to the ‘Nangangamba’ hitmaker, the music video was a product of collaboration between him and Dan Villegas’ team, running back and forth with the main concept and eventually coming up with an intriguing premise to spice up the narrative. “The video was reversed in post,” Tabudlo shares in a statement. “It shows how ending something that makes you happy wants you to go back from the very start. I also had to memorize my song backwards 200x the speed to get that smooth slow-mo effect, while singing the song as the rain goes upwards. It also gives you a vague ending that is open to personal interpretation.”

Tabudlo is also grateful to have worked with top actors Andrea Brillantes and Seth Fedelin, who both delivered exemplary performances as a young couple caught in a romantic disarray. “Working with them was pretty cool! I never really worked with big names in the acting industry before, so seeing them shoot the scenes especially the dramatic ones gave me goosebumps. You can really see the difference of real actors that can make a story come to life.”

Over at Spotify, Zack Tabudlo’s ‘Binibini’ remains the biggest song in the country, peaking at No. 1 on the streaming platform’s Top 50 charts a day after the music video was released.

His other song, ‘Nangangamba,’ which was recently announced as the main soundtrack to the Ideafirst Company’s sci-fi romance drama, LOVE VS. STARS, is also the No. 1 track on both Spotify’s Global Viral 50 chart and Philippines Viral 50 chart. It’s also currently the second-highest streamed domestic track after ‘Binibini’ on the said platform.

Rewriting kundiman with a contemporary pop flair, Zack Tabudlo’s ‘Binibini’ is a song that was written at the peak of a romantic relationship with a former flame.

Listen to Zack Tabudlo’s “Binibini,” released via Island Records Philippines and MCA Music Inc. (PR)

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