PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

Bounty Fresh joins Asia Digital Marketing Expo 2015



According to Ms. Joan Clarice N. Caccam, Assistant Brand Manager of Bounty Agro Ventures, Inc. (BAVI), Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. BAVI and its sister company, Bounty Fresh Food Inc. supplies live chicken, dressed chicken, and various processed chicken products nationwide. Bounty Fresh Chicken was awarded "Asia's Best" in 2009 Asian Livestock Industry Award in Malaysia and is the most-liked chicken brand in the Philippines. It has over a million likes in one of the leading social media platforms, Facebook. This year the brand has launched its new online campaign, #DiskarteNaMayArte. This campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.


Bounty Fresh supports Asia Digital Marketing Expo 2015 because it acknowledges the powerful role of digital media in reaching and interacting with its customers and brand lovers. At Asia Digital Marketing Expo 2015, different top executives will join together to share the future of Online Marketing in the Philippines and in Asia Pacific region with the following points:

• The digital economy of the Philippines
• Positioning the Philippines as a gateway from East to West and West to East
• Is the Philippines ready to be a cashless society?
• Disrupting tradition and embracing innovation
• Technology and Entrepreneurship driving inclusive growth
• Micro - multinationals E-commerce connecting SMEs to ASEAN and beyond

Partial list of speakers are as follows;

•    Constantin Roberts - Managing Director, Zalora Philippines
•    Earl Valencia- Head Corporate Development/Innovations, Smart Communications
•    Kristian Melquiades- General Manager, Viber Philippines
•    Donald Felbaum- Managing Director, Optel
•    Richard Upton- President, John Robert Powers Asia
•    Donald Lim- Chief Digital Officer, ABS CBN
•    Janette Toral- E Commerce Advocate, Digital Club Filipino
•    Robert Yupangco- President, Yupangco Group of Companies
•    Chinkee Tan- Best Selling Author, Motivational Speaker, Radio Host and Wealth & Wellness Coach
•    Rebecca Bustamante Mills- CEO, Chalre Associates & President, Asia CEO Awards
•    Mikel Yaw- CEO, Elabram Systems Group
•    Carlos Celdran- Brand Ambassador, Tour Guide
•    Maria Camille Montejo- CEO, NWSteel Technologies & Tree Top Adventure Inc.
•    Pocholo Gonzales- CEO, Creative Voices Productions
•    Tanya Llana- Marketing & Sales Director, Victoria Court
•    James Jimenez- Director, Commission On Elections
•    Lloyd Luna- CEO, Lloyd Luna Corporation
•    Jonathan Luzuriaga- President, Philippine Software Industry Association
•    Lewis Hong- Web Consultant, Xyxon Singapore
•    Kim Bernardo Lokin- Managing Editor, Business Class Magazine


For more information, you may visit www.asiadigitalmarketing.ph. For partnership and sponsorship, you may contact TAG Media & PR at 09166299381 or at grace@asiadigitalmarketing.ph


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