There are many misconceptions for most drivers who are
just driving around the City, they believe that they don’t need good Engine
Oils unless they go out on rural areas and experience extreme tough driving
conditions, especially for those have diesel powered sports utility vehicles
which is the current popular type of cars you can see on the street.
The said issue was being raised during the Caltex Delo
Sports with ISOSYN Technology product launch, at the Atrium of SM Mall of Asia
last May 20, 2016. The venue was dressed up to look like the school of
Professor X, the mighty mutant of the movie franchise X-Men that was showing in
Cinemas that moment. The catch is, the
new product release the power of X that somehow connives with the latest
offering of 20th Century Fox.
Michele Sayat, Marketing Manager, finished lubricants of
Chevron told us that most City Drivers believe they don’t need to used Engine
Oils like Delo since going around the City is not that tough, but everybody
knows that traffic congestion is such a major problem in any cities, and
usually this result a high temperature on their engines, and it’s very, very
tough for any vehicles who have this kind of heat up plus the climate is also
hot.
“Delo is known as tough engine oil, but with the traffic
in the Philippines, this is very tough on your vehicles especially on your
engines, even its just a City Driving, thats why we are introducing Delo Sports
in the market.” Sayat said.
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| The New Delo Sports products, and grand prize Yamaha Bike. |
With these innovations for Delo Sports, Caltex and
Chevron make sure that it is at pace with the current trends in motoring needs
of engines, updated and can stand test of climate change, to think rainy season
is coming.
“What we do is we listen to Filipino consumers, and they
are driving the new SUV’s, and we wanted to have a product that support what
Philippine consumer needed. This new
Delo product , will make your engine more efficient, and more powerful, they
also work in a hotter temperature, and when you get this extreme temperature
you need an oil that can perform throughout that process, that’s where the seed
J4 formulation technology of Delo really fits in, because it really handle
those high temperature engines without providing any build up.” Joseph
Bronfman, Area Business Manager-Finished Lubricants, Chevron.
The New Delo Sports is now available in XMen Delo Pack in
all Caltex stations and Handyman Branches, the pack comes with a X-Men shirt
and also entitle you for a chance to win the 150cc Yamaha Motorbike. Weekly
winners will be drawn as well for many X-men freebies. Promo starts last April 1 and last until
June 12, 2016.
For more information, check
www.caltex.com/ph to get to know the power
of X from Delo Sports.
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