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| ABS-CBN CEO for Digital Donald Lim, and Sandhia Devanathan, Facebook Head of eCommerce for Southeast Asia. |
In celebrating their 10 years anniversary, the Internet
Mobile Marketing Association of the Philippines launch recently the Power of X,
an IMMAP Digital Congress scheduled on October 10 to 12, 2016 at the Philippine
International Convention Center in Pasay City.
During the launching last April 19, 2016 at the Makati
Diamond Residences, IMMAP President Margot Torres said that it’s been a dream
for IMMAP to organize such congress, wherein they are targeting a 3000
participants mostly from the fields of Marketing and selling, Digital Marketers
as well who need to be updated with the latest trend in this evolving
technology.
Ed Mapa, Power of X DigiCon Director also discusses that
there are 100 speakers not only from the Philippines but throughout Asia, he
believe that after hearing those speakers, ideally Marketing landscape will
change to make it more vibrant and dynamic for the future to come. One of its pillar also is Donald Lim, the
Digital CEO of ABS-CBN and one of the founders of IMMAP. Lim said that this
will be a momentous gathering of the entire ecosystem.
“Our objective is to rally Digital done right, half of
digital is understanding of what not to do, especially in the proliferation of
different technology, platforms, publishers, website, di na natin alam sino
credible. The essence of Power of X, is finding your X that could help you
power your business. “ Lim explain.
During the said launching, one of it speaker give a
sample of her talk in the actual congress, its Sandhia Devanathan, Regional
Head for eCommerce for Southeast Asia of Facebook, she said that the maximum
Filipino alone spend 3 hours in digital media, while there are 7.2 billion of
sim card are now active in social media which is 5 times faster the growth of the actual human population. There are also 8 of 10 uses Digital mobile in
watching TV, and a lot more information that she share to us during the event.
“This is not just a conference that we have speakers and
participants to attend, this is more of a birthday, it’s our 10th
year, we want to invite everyone who has been practicing Digital Marketing for
the longest time, we want to make it the biggest conference ever, we invite
more than 100 speakers, we will fly in more than 70 regional, international
speakers in.” Lim said in closing.
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