The iconic Gin in the Philippines is now celebrating 185
years, making it the most respected brand that stood the test of time, Ginebra
San Miguel story started as a drinking culture since March 10, 1834, from a
humble distillery in Quiapo, Manila. Today it is considered the World’s Largest
selling Gin and awarded consistently.
Through the years, Ginebra shape the nation in nine
generations from being a drink of the elite to winning the hearts and taste
buds of the masses, its iconic image of St.Michael the Arcangel vanquishing the
the devil is still its brand mark to this days, the fact is, it was painted by
National Artist Fernando Amorsolo.
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Ginebra Ambassadors and Endorsers Sue Ramirez, Pia Wurtzback and Alex Calleja |
“Ginebra is part of Philippine culture, life, taste, flavor, and festivity that no other drink has been, this is a fact.” Ronald Molina,
Marketing Manager of Ginebra San Miguel said.
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Chef Lau(2nd to the right) and some Top Mixologist of the country |
But Ginebra want more for Filipinos, after launching the One
Ginebra Nation Tour traveling to many cities of the country the past years,
they want to incorporate authentic Filipino foods from Luzon, Visayas and
Mindanao to its tour, and introduce Gin buffet featuring many kinds of drink
mix.
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Mixologist Kalel Demetrio present "Beautiful W/A Heart Drink to Pia Wurztbach |
Last June 8 at Seda Vertis North in Quezon City, in
celebration of World Gin Day, Ginebra San Miguel collaborate with top notch
culinary expert Chef Rolando Laudico, in presenting grown up Pinoy foods of
many islands that are the best partner with any Gin mix, present also in the events
are world-class mixologist in the country today like Kalel Demetrio, Enzo Lim
and Icy Marinas.
“Tonight is not just a celebration of an idea, we are celebrating
One Ginebra nation, and with a tour, we will experience Ginebra San Miguel that
never before, treated you in a Gin buffet, the taste, the unforgettable experience,
the flavors of our islands, the Luzon, Visayas, and Mindanao.” Molina added.
One Ginebra Nation 2019 is also attended by Ginebra rosters of
endorsers and ambassadors, headed by Miss Universe 2015 Pia Wurtzbach, PBA
Living Legend Robert Jaworski, young actress Sue Ramirez, and Comedian Alex
Calleja.
The lineup of yearlong activities, how to create and mix
drinks with GSM or the classic Ginebra Gin either Bilog or Kuwatro Kantos, are
also up in
www.oneginebranation.com
to know the ingredients needed for Beautiful with a heart concoction made from
Kamias Juice, a tribute for Ginebra Calendar Girl Pia, Blue Sampaguita Spritz,
and Carabao cocktail from Mangoes of Visayas and Mindanao’s Tablea and Durian.
“We also hope to discover and create new bonds, with new
friends, because that’s what Ginebra San Miguel is really known for, it’s a drink
enjoyed by friends, it’s a drink by kin, between father and sons, by neighbors,
and even with strangers. Molina said in
closing.
The World Gin Day festivity is just a start, just check the
site and follow the One Ginebra Nation Truck along with 1834 mobile bar touring
the country with a lot of special treats.
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