Sezairi dominates streaming charts in Asia with global hit “It’s You”

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After going viral on TikTok and subsequently charting on Spotify Global Viral 50 Chart where it peaked at No. 17, Singapore-based singer-songwriter Sezairi is currently on the rise with the recent success of his single “ It’s You .” A rousing ballad that showcases the journey of putting one’s fears to rest when it comes to loving someone, “It’s You” is part of Sezairi’s recently released EP, Undertones . “I had a lot of things in mind when writing this song but I guess the underlying theme is love,” the chart-topping artist opens up about the inspiration behind the track. “It’s like going on this crazy journey just searching for ‘the one’ and then having a sudden realization, and disbelief even, that you already know who you were looking for and that they were always there and will always be there for you no matter what. It’s also a sort of ode, a thank you to that special someone in your life.” The song is steadily climbing on Spotify Philippines’ Top 100 charts, ranking at No.

One Simple Action to Increase Data Optimization

Data Optimization is big business. Many Internet companies proclaim that they can increased your web traffic and page ranking.  Of course, they charge big bucks to help you improve your web site traffic. What you are really paying for is their so-called expertise or what some call intellectual capital. This leads to a simple question: If you could reallocate some of your limited marketing dollars through your own efforts and achieve your small business Internet marketing goals, how would that affect your business? During these last few months, this is precisely the action that I took.

First Lesson Learned: Data or MRO Optimization is more about simplicity than complexity.  The challenge is to understand the simplicity within the complexity of search engines, robots and key words.

To understand the simplicity of SEO begins by returning to why web sites exist. Originally, web sites were considered to be cyber space storefronts.  As the Internet evolved, web sites evolved with incredible graphics and even more information including the ability to sell products and services through a “Shopping Cart.”

Today, web sites are still evolving and objectives ever expanding. Some are used to demonstrate subject matter expertise while others are to share collective information within a company’s internal and external customers. Each micro second trillions of bytes of data travel through this “Super Highway.”

Returning to the highways of yesteryear, what do we remember?  Possibly, the Burma Shave slogans on the numerous road signs come to mind?  If you can recollect the Burma Shave signs, the product Burma Shave was always on the last sign.  (You can visit www.fiftiesweb.com/burmal.htm for verification.)

Second Lesson Learned: MRO Optimization is about what you do, not who you are.

Advertising agencies understood the value of benefits and that people bought based upon benefits. For example, women did not want rough cheeks and men enjoyed driving cars “wide open.”  So what does this have to do with your web site you might ask?

Third Lesson Learned: I needed my own “Burma Signs.”
Each web site has a page title or what I respectfully ask you to now consider them as your own “Burma Signs” on the Internet Super Highway. Your page title is one long uninterrupted road sign instead of several small ones. By using http://inventory.overture.com , you can determine what key words that you wish to place on your “Burma Signs.”

When I began revising my website, I had a page title that began with ADVANCED SYSTEMS.  In checking key word searches, I learned that ADVANCED SYSTEMS was searched less than 700 times during the previous month.  However, when I keyed in the word “training,” I received over 165,000 searches. Title selection just became quite simple.  (Note:  See second lesson learned.)

So if you wish to hit your target of increased web traffic, then simply begin with your page title. Use key words that describe what you do and not who you are. Remember to try to keep the title to 77 characters and include your location because this is the Internet highway and sometimes travelers do get lost.




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