After exciting the public with impressive teasers that raised the bar to
global standards, SB19 finally
unravels a new music era that not only elevates their sense of creative
aptitude and sonic ambition, but also uncovers their range and discipline as
thespians of their own craft.
Released via Sony Music Philippines, their new single “What?” stakes its claim to global
domination with a contagiously massive sound that’s larger and louder than
life. Veering away from the glossy, dance-pop tunes and anthemic ballads of Get In The Zone, SB19 are pushing the
envelope production and songwriting-wise on their latest track, as they command
supremacy of P-Pop’s explosion in the global market without resorting to
formulaic tricks and pandering to trends.
This time, the acclaimed boy band are transcending the genre that
positioned them to become the formidable stars that they are now: comfortable
with the convergence of personalities, styles, and influences — while embracing
a musicality that is hard to pin down, and refuses to be categorized. “The song
‘What?’ is really different from what we have done before,” main rapper and
lead vocalist Pablo shares in a statement. “This one has a more aggressive take
to it compared to our previous songs, so I really had to force out the ‘oomph’
in the voices of the members. I was really meticulous with the recordings, but
so were they. That's why we would record 'til morning and until everyone was
satisfied with their parts. The feeling had to be there.”
SB19’s very own Pablo, who is also credited as one of the songwriters
and producers of SB19’s latest song, reveals that “What?” proves that they’re
“not just here to play games or act cool.” He admits, “A lot of people still
doubt us, denouncing everything that we do and everything that we're trying to
achieve. We love what we do, that's why we do it respectfully. ‘What?’ is about
self-love and empowerment. Each of us has our own flag. We should be proud of
it and raise it as much as we can. As SB19 and as individuals, we know that
we're not the best at everything, but that shouldn't stop us from what we want
to achieve.”
The release of the song comes with a visual accompaniment that marks a
triumphant return to the band’s groundbreaking aesthetic and empowering
message. The music video of “What?”
shows SB19 in battle mode as they claim freedom in a fictional, post-apocalyptic
war zone, and exude an aura of power and longevity to go along with its
cinematic appeal.
SB19’s “What?” is the first single off the
award-winning group’s yet-to-be-revealed but highly anticipated follow-up to
their debut album, Get In The Zone. The song will be available on all digital
platforms worldwide last March 9, 2021 (7:00pm Manila time) via Sony Music
Philippines.
Stay tuned for SB19’s live launch performance,
which will air on the band’s Facebook and YouTube pages at 7:30pm, Manila time
— on the same day.
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