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BTS fans 'ARMY' are loving BTS' new single, 'Butter', and
are showing their passion on Twitter, where fans Tweeted about 'Butter' over 31
million times worldwide on launch day, and more than 300 million Tweets in a month
leading up to the single's release. 'Butter' was released on May 21st at
midnight ET, followed by a world premiere performance on May 23rd at 8pm ET at
the 2021 Billboard Music Awards (BBMAs).
Prior to the release of 'Butter', Twitter launched special
emojis for BTS's fans around the world to share their excitement for the
single's launch. Each emoji could be added to Tweets using the hashtags #BTS_Butter with
Butter logo, as well as #BTS, #방탄소년단 and #BTSARMY with
BTS and ARMY's yellow logo. Twitter also surprised ARMY by releasing two new
hashtags #SmoothLikeButter, with a melting butter image
reflecting the lyrics, and #Got_ARMY_Behind_Us, to
show BTS's love towards ARMY, following the single's release on May 21st.
BTS also released Tweets for
'Butter' via BTS's official handle, @bts_bighit, and BTS members' handle, @BTS_twt. Following the
release of 'Butter', BTS won the 'Top Social Artist Award', 'Top Duo/Group',
'Top Selling Song', and 'Top Song Sales Artist' at the Billboard Music Awards
(BBMAs) held on May 24th. Of note, BTS won the 'Top Social Artist Award' for
the fifth consecutive year. During the BBMAs, BTS also performed 'Butter' and
expressed their gratitude to fans around the world. During the three hours from
2pm to 5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million
Tweets related to BTS.
Fans in countries including South Korea, the United States,
Indonesia, Brazil, Japan, the Philippines, Mexico, Thailand, India, and Peru
were among the most vocal in their anticipation for and celebration of 'Butter'
on Twitter, driving the most conversations. Fans across the world used the
following hashtags to talk about 'Butter' and share their excitement: (PR)
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