Autotelic lets go of its painful past with hopeful new single ‘Iwan’

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When Filipino pop-rock bands in the early 2010s started to gain mainstream prominence, Autotelic emerged as one of the movement’s leading voices. From churning heartfelt anthems that reflect the sentiments and triumphs of the current generation to rocking the stage with unforgettable performances, the six-piece band sets the standards of what modern pop songcraft is all about: beautifully resonant at its most melancholic, and defenseless in its poignant honesty. Fast forward to 2021, Autotelic’s music still hits home. Their work has been consistent in eloquently expressing the woes and rewards of being young, in love and emotionally wrecked, and is informed not so much by its time, but by timelessness and enduring appeal. These qualities are inevitably present on “Iwan,” Autotelic’s new single released under MCA Music Inc. Teeming with earnestness and indelible pop sensibilities, Autotelic’s latest track sticks to the quivering fragility that often permeates their material. But this ti

BTS Fans Army Spread their Love for ‘Butter’ with 300 Million Tweets around the world

BTS fans 'ARMY' are loving BTS' new single, 'Butter', and are showing their passion on Twitter, where fans Tweeted about 'Butter' over 31 million times worldwide on launch day, and more than 300 million Tweets in a month leading up to the single's release. 'Butter' was released on May 21st at midnight ET, followed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard Music Awards (BBMAs).

Prior to the release of 'Butter', Twitter launched special emojis for BTS's fans around the world to share their excitement for the single's launch. Each emoji could be added to Tweets using the hashtags #BTS_Butter with Butter logo, as well as #BTS#방탄소년단 and #BTSARMY with BTS and ARMY's yellow logo. Twitter also surprised ARMY by releasing two new hashtags #SmoothLikeButter, with a melting butter image reflecting the lyrics, and #Got_ARMY_Behind_Us, to show BTS's love towards ARMY, following the single's release on May 21st.

BTS also released Tweets for 'Butter' via BTS's official handle, @bts_bighit, and BTS members' handle, @BTS_twt. Following the release of 'Butter', BTS won the 'Top Social Artist Award', 'Top Duo/Group', 'Top Selling Song', and 'Top Song Sales Artist' at the Billboard Music Awards (BBMAs) held on May 24th. Of note, BTS won the 'Top Social Artist Award' for the fifth consecutive year. During the BBMAs, BTS also performed 'Butter' and expressed their gratitude to fans around the world. During the three hours from 2pm to 5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million Tweets related to BTS.

Fans in countries including South Korea, the United States, Indonesia, Brazil, Japan, the Philippines, Mexico, Thailand, India, and Peru were among the most vocal in their anticipation for and celebration of 'Butter' on Twitter, driving the most conversations. Fans across the world used the following hashtags to talk about 'Butter' and share their excitement: (PR)

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