PLDT lauds ‘unbreakable spirit’ of PH enterprises amid challenging times

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The COVID-19 pandemic has presented immense challenges to industries around the world. With mobility restrictions in place, business owners had to rethink their operations and adjust to navigate the uncertainties in the new normal. Although some companies were able to adapt and seamlessly shift to the new norm, the process was not easy with many struggling with financial losses and temporary business closures. A survey from the Asian Development Bank (ADB) released September last year reported that the Philippine economy experienced the worst impacts of the pandemic. The Philippines logged the highest number of business closures and layoffs among its peers in Southeast Asia. Despite that, Jovy Hernandez, ePLDT President & CEO and SVP and Head of PLDT & Smart Enterprise and International Business Groups, said that resilience is one of the core values that helped businesses conquer the challenges of the pandemic. This ‘unbreakable spirit’ of enterprises allowed them to embr

SCYE aims to debunk ‘mental health’ stigma on new song “Paru-Paro”

Considered as one of the most promising acts in contemporary Philippine hip-hop, SCYE has successfully established himself as a rapper with incisive songwriting style and undeniable talent. This year alone, the acclaimed rookie has enjoyed prominent attention with the release of his single “Aking Kabanata,” which received praises from industry veterans such as Gloc-9, and with a participation on the hip-hop remix of Olivia Rodrigo’s chart-topping hit “drivers license,” featuring the biggest music acts in Def Jam Southeast Asia.

Now ready to conquer the insurmountable, the Bulacan-based rapper returns on triumphant terms with a new song centered around the importance of tackling mental health and depression with an open mind. Released under Def Jam Philippines, SCYE’s latest single “Paru-Paro” is a four-minute urban opus that tells the story of someone battling the demons inside his head.

“The intention of ‘Paru-Paro’ is to connect with people who are struggling with the traumas they've been going through since childhood that cause them to drown in depression, panic attacks, anxiety and suicidal attempts,” rapper SCYE says in a statement. “This song also aims to remind their relatives and friends to give at least a little time to talk to them and listen to their struggles about their mental health issues.” According to SCYE, the song also wants to give people who are making fun of the struggles in and out of social media, a matter of perspective in debunking the stigma, and hopefully, normalizing conversations about mental health issues.

Driven by lush strings and soaring instrumentals, “Paru-Paro” also features the vocals of Chin Detera of pop-rock quartet CHNDTR. Chin delivers powerful vocals in the chorus, asking relevant questions that deserve to dominate the public discourse: “Ang buhay ba'y nagbibiro? ako'y nalilito / takbo ng oras, 'di ba hihinto?”

The track is produced by Dennis Cala, whom SCYE started working with last January 2021. “We’ve experimented a lot in terms of sounds and music details, but we decided to take direction to something more cinematic,” SCYE reveals. “We want the production to complement the bigness of the storytelling, and with Chin’s haunted vocal delivery adding more emotional weight to the overall appeal of the track, I just couldn’t ask for more.”

About The Artist

26-year-old John Orlan Padilla Lopez, also known as SCYE, was born in Malabon but hails from Bulacan. Raised into the world of pop-inclined local inspirations between the likes of the Eraserheads and Parokya ni Edgar to AJ Rafael, he transitioned into the world of hip-hop in his teen years by way of Eminem and Gloc-9. These inspirations informed his songwriting, which borrows elements from a variety of genres within and beyond hip-hop. He took his name from the PC games he grew into; in fact, he’s confident in being a good video game player. Over time, his storied childhood and adolescence lead him to reflect on his life—a quality he’s kept until now. He tackles relationships and politics in his lyrics naturally.

SCYE’s “Paru-Paro” is out now on all streaming and digital platforms worldwide via Def Jam Philippines and MCA Music Inc.

Follow SCYE on his social media platforms:

 

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