With the country’s aim in focusing its resources to generate
sustainable food security, the arrival of the RICHMADE brand has been timely
and essential. CJ Feed &Care, Korea’s number one food company recently
launched RICHMADE as the new brand to carry its feed portfolio.
The introduction of RICHMADE in the Philippines will be the
first, leading other Asian countries where it has businesses and plants, aside
from Korea. This is a testament of CJ Feed & Care’s commitmentin helping
and supporting the country in growing the agriculture sector, particularly the
feed and livestock industry. By using the RICHMADE brand in its feed products,
the company’s customers, managed farms and stakeholders will be assured that
the standard and technology placed in all RICHMADE feeds to be manufactured
here in the Philippines is the same in all parts of the world.
GLOBAL TO LOCAL.
The Richmadelaunch here in the Philippines will be the first,
leading the other countries in the Southeast Asianregion where the company has
plants and offices. RICHMADE’s Luzon sales team in full force post for
posterity during the company’s Business Launch held in their Luzon plant,
located in San Rafael, Bulacan. For more than 50 years, CJ Feed & Care has
been developing unrivaled feed manufacturing technology that drove the growth
of the Korean livestock industry. It has taken on the challenge without
hesitation to support the success of farms it manages.
These traits have made CJ Feed & Care as one of the feed
and livestock companies that has successfully branched out from Korea into the
global market. The launch of RICHMADE is merely the first step. Inspired by
farm to table concept, CJ Feed &Care will lay out their plans that will
include Animal Nutrition and the management and breeding of poultry and
livestock until selling.
Since the company established its feed business in Korea in
1973, the CJ Feed & Care has chosen to expand in Cambodia, China,
Indonesia, Japan, Myanmar, Thailand, Vietnam and the Philippines. With its
consistent global expansion, CJ Feed & Care is oneof the feed and livestock
company that has successfully branched out from Korea into the global market.
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